Description
Get the Crowdfund Your Dream course & coaching program for diverse founders raising up to $500 to fund their dreams.
Learn how to tap into your network, map your fundraising strategy, manage your campaign, measure its performance, and make some noise to fund your creative dream. I’ll guide you through exercises in setting a campaign budget and goals, defining your target audience, developing a fundraising strategy, executing a marketing plan, and building community around your work. My fundraising approach makes deep, culturally-specific, and sustainable connections to community, with the belief that each of us can find our village, no matter how small.
The course covers the following topics:
Introduction: How I Raised $15K For My Short Film in 4 Weeks
Part I: Map It. Business Setup, Campaign Planning, Campaign Messages, Cultural Considerations
Part II: Manage. Fundraising Platforms and Donation Management
Part III: Make Some Noise. Friends and Family, Email Marketing, Live Events, Press, Partners, Content Marketing, Contests, Social Ads
Part IV: Measure. Campaign Metrics, Google Analytics, Google Optimize, Bit.ly, Facebook Insights, Facebook Pixel, Twitter Analytics, Instagram Insights, Youtube Analytics
PLUS bonus features, including:
Bonus – Marketing Plan & Timeline: A step-by-step marketing guide to promote your campaign with a strategy, messages, calls to action, and a timeline
Bonus – Graphics & Video Creation Guide: Case studies, content guidelines, and specs for creating your campaign graphics and promo vid
Bonus – Outreach Kit: E-mail, social media, and direct mail scripts I used to raise $15K
Bonus – Email List Builder Kit: 15 tools to build your e-mail list from scratch
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