Are you a founder launching a crowdfunding for business campaign? Our 5-day challenge will teach you how to set up a crowdfunding campaign page and raise $35K startup funding in 8 weeks!
The Launch in 5 Days on-demand course is our proven roadmap to get started crowdfunding for business, so you can stop waiting and start raising money today, with no guesswork, more confidence, professional feedback, and a proven method that has helped founders just like you raise thousands for their businesses. (NOTE: If you need a comprehensive fundraising strategy, DO NOT purchase this intro course. Instead, get the 60-day Crowdfund Your Dream Course & Group Coaching Program.)
DAY 1: Your Story. Learn the building blocks of launching a successful crowdfunding campaign. Write your project narrative and pitch video script.
DAY 2: Your Image. Create your visual identity.
DAY 3: Your Pitch. Shoot your campaign photos and pitch video.
DAY 4: Your Page. Design your campaign page, connect payment platforms, and choose rewards.
DAY 5: Your Presence & Launch. Update your website and social media platforms. Get the word out to your network. Brainstorm your launch plan.
BONUS: Upgrade your purchase to receive the Li5 Days Challenge workbook and daily recordings of our LIVE sessions, so you can watch them at your convenience.
BONUS: Upgrade to the Launch in 5 Days Campaign Kit for the EXACT scripts I used to raise $35K in 8 weeks and 4x your raise.
BONUS: Get email support to guide you through your campaign planning.
BONUS: Join our members-only Facebook Community.
Each is transforming the world through their own unique, mission-driven business.
And they discovered crowdfunding for business, a straightforward way to raise low-risk capital without giving up equity, losing control, or waiting for grants or VC money.
Busy entrepreneurs juggle a lot to make their businesses work, managing clients, customers, and stakeholders. It’s a tall order to have to become a fundraising expert, too. Especially when women & BIPOC founders face huge barriers in traditional fundraising.
And that’s exactly why they needed our help!
How to choose a crowdfunding platform and rewards
How to pitch your business and tell your founder story
How to create your campaign collateral and set up your campaign page
How to build a crowd and campaign momentum
The thought of spending months researching “how to crowdfund” paralyzes you, stopping you from taking action.
You’ve never raised money in public and just thinking about it terrifies you—enough to keep you second guessing yourself, EVEN THOUGH you really need the funding.
You’ve done your research, you’ve got a plan, but you keep putting it off until the perfect time. Only, it’s always next month, next year, or the year after that.
Before you’ve raised a dollar, you’ve already decided nobody will support you or give you a dollar for your business.
You didn’t give yourself enough time to plan your crowdfunding campaign, so you’re launching it at the last minute.
You think, “What if crowdfunding doesn’t work for my business?” or “What if I launch my campaign, and I hear crickets?” You assume it’s something that works for other people, but it won’t work for you.
You’re a women or BIPOC founder on a mission to change the world through your business
Your friends and family have contributed money before, but they’re all tapped out now
You’ve been going into credit card debt, waiting for a grant or an investor to save you
You know you need to raise money before the lights go out
Have a workbook, template, and scripts for writing your campaign copy and pitch video script
Gain the knowledge to build a crowd and a buzz around your crowdfunding campaign, PLUS a 24/7/365 virtual community of founders
Raise $35K for your business and launch a fully funded dream!
When I launched my first crowdfunding campaign, I was desperate, back against the wall, in need of cash to make my short film.
I had zero email list, zero following, zero savings, and zero budget—yet I raised $15K in 4 weeks, exceeding my goal by 25%.
Since then, I’ve tried equity investment, friends and family campaigns, fiscal sponsorship, corporate sponsorship, grants, and more to finance my businesses. I’ve also experimented with fundraising tools, paid for investment communities, and invested in educational resources.
But I always come back to crowdfunding as an essential method to share my founder story, build community around my business, generate a buzz, and fund new or existing business ventures. It’s also one of the most culturally-responsive forms of fundraising that can be adapted to serve the needs of diverse founders.
Far from the desperation I felt at having no money and needing to hire a crew, launching a crowdfunding campaign empowered me to take control of my future. It can do the same for you.
“Simply if I had not taken Launch in 5 Days, I wouldn’t have been successful because I didn’t know what I didn’t know. It was extremely helpful in providing needed strategies to follow in order to have a successful launch. “
“Truth is, I am the better for it. But for Launch in 5 Days, I would be walking into my own crowdfunding campaign almost blind and clueless about the basic steps to take, important considerations to be aware of and the key elements of crowdfunding success. Iquo laid it out with finesse and expertise.”
I learned crowdfunding the hard way, through trial and error. But once I did, I was finally able to launch my businesses without pinching pennies, making due with less, or giving up on my dreams.
Now that I’ve refined the step-by-step process, and taught hundreds of diverse founders how to do it as well, I want to make it QUICK and EASY for you to get started with crowdfunding for business.
Because do you really want to continue spending endless hours on research & guesswork, maxing out your credit cards, or watching another 6 months go by with little to no dollars raised, all while you put your business in jeopardy?
You want to get your crowdfunding for business campaign up and running NOW so you can raise the capital to run your business, so you can get on with the work of transforming the world.
The 5-day crowdfunding for business challenge is actually our secret weapon for getting our students quick wins & record-speed ROI’s in our program. In just five days, they finish writing their “hero” founder story, polishing their pitch, shooting photos and pitch video, choosing rewards, and setting up their campaign page. So that when they launch, they’re ready to raise cold hard CASH.
Founders raise money in any phase of your business development—from an idea to a business with an audience and proven demand.
And because the live challenge was so impactful for our founders, we decided to share it with more.
Learn how to set up a crowdfunding campaign page in 5 days, plus how to raise $35K in startup funding in 8 weeks!
Five days of video instruction delivers a roadmap and guidance from a fundraising professional who's helped clients raise $300K+
Get a workbook with prompts for foolproof copywriting and planning that makes your crowdfunding page set up and campaign outreach
Learn the basics of how to set up and launch a successful crowdfunding campaign to raise thousands of dollars for your business
Want to 4x your raise? Upgrade to access 8 custom swipe files of the exact emails, social posts, press releases, and more that I used to raise $35K
Daily email support provides the pep talk you didn't know you needed to power through your campaign
Join our community of fundraising founders and ask questions 24/7/365
Follow the guide to your campaign launch, so you know when you're ready to raise
Join me on Facebook to ask your questions live!
Most fundraising courses on the market teach a one-size-fits-all fundraising model. Here’s a tip: it’s a lie.
Truth is, crowdfunding presents challenges for diverse founders. The same systemic biases we encounter in the real world get replicated online:
This can lead to negative outcomes for founders who identify as Black, Indigenous, People of Color (BIPOC); women; fat/curvy; or LGBTQIA+, among other identities.
But instead of shying away from these realities, we teach you how to level up your fundraising strategy by leaning into your founder story, your culture factor—the unique characteristics that make you you—and the community your business serves, transforming them into your superpowers.
Six years into this business, and I’m still the ONLY fundraising course on the market that gives diverse founders the critical insights they need to succeed at raising money.
Funding a new business endeavor doesn’t have to be a long and painful process. You’re working around the clock, making plans, and wearing every hat in your business. A cash injection would do wonders for your progress, right?
For nonprofits running annual giving campaigns, and cultivating major donors, a crowdfunding campaign can help galvanize your small- and mid-size donor stakeholders while building partnerships and energy around your mission.
Instead of applying for a grant or waiting for an investor, you can use the steps I lay out to leverage your skills, story, experience, and customers to raise the capital you need. Or, take it to the next level and use your campaign to crowdfund a new product, service, or offer.
When you launch a crowdfunding campaign to fund your art project, you attract attention to yourself and your work, creating a network of support that you can build upon for years to come.
Hear my fundraising story and learn how fundraising starts with telling a founder story that inspires potential backers to give
Learn the basics of crowdfunding for business, from choosing your platform to creating your pitch video and choosing rewards
Follow my organic tactics to reach out and create a buzz amongst potential backers
Learn my 5-day framework to set up and launch a successful crowdfunding campaign and raise $35K in 8 weeks
Learn the proven strategies I used to raise $35K in 8 weeks—plus, how I helped my clients raise $300K+ and how put yourself in a "Money Hero" vs "Money Zero" mindset
Learn what key challenges you'll face while raising money—like telling your story, designing a campaign page, and building campaign momentum —and how I can help you solve them
Get access to a workbook and video lessons for your 5-day journey. Plus, you can upgrade your order to get the EXACT emails, social posts, campaign updates and more I used to raise $35K!
On Day One, you’ll learn the key principles of crowdfunding for diverse founders and the success factors you need to master to raise money. You’ll define your culture factor and we’ll focus on copywriting, writing your project narrative, hero’s journey, and pitch video script. By the end of the day, you’ll know the who, what, where, when, and why of your campaign—and have a project narrative that you’ll use for everything from your campaign page, to your pitch video script and press release.
On Day Two, you’ll create your visual identity—or a logo, color palette, fonts, and campaign graphics. These are the minimum required elements you need to present a cohesive campaign image that commands people’s attention, respect and support.
On Day Three, we’ll break down hero shots, your campaign showcase, and how to shoot and edit your pitch video. I’ll share video tips, tricks, and best practices, using several case studies. We’ll also cover low cost and DIY alternatives to hiring a photographer, videographer and editor, highlighting made-for-you templates on some of the latest digital platforms.
Now that you’ve completed your campaign copy, graphics, and pitch video, choose your campaign platform, create your account, set up your campaign page, and choose rewards for your donors. We’ll discuss your page layout and visuals, as well as a key rule of thumb to keep in mind when you’re setting donation levels and rewards.
On Day Five, we’ll take a look at all the different ways you can market your campaign, getting the word out to friends, family, and colleagues. We’ll identify the potential backers most likely to support you, discussing how to tell your story on everything from your website, to social media, and ads.
When the course ends, on Day Five, your page will be all set up and you’re ready to launch your crowdfunding campaign! But we won’t leave you hanging. Check out the bonus material discussing the major phases of your crowdfunding campaign PLUS a range of fundraising tactics for how to power through your 30-45 day campaign, ranging from emails and social media posts, to DMs and matching funds contests.
Follow our step-by-step guide to setting up your crowdfunding campaign
Write your campaign copy, your “hero” founder story, and pitch video script
To create a memorable visual identity and pitch video that inspires potential backers
Strategize your campaign & rewards using a menu of proven tactics to sustain the forward momentum of your campaign
Learn how to present strong visuals that inspire confidence in your brand while converting to dollars raised
Take the guesswork out of the launch process, so you can get started raising money!
Four weeks before the production period started, I realized none of my classmates had signed up for my film and I didn’t have a crew. I didn’t have money to hire one, either. And if I didn’t figure it out, I wasn’t going to make a film and I would fail all my classes. So what did I do? I launched a crowdfunding campaign and raised $15K in 4 weeks for my short film.
That campaign helped launch my career—both as a filmmaker and as a fundraising consultant, with a passion to help artists and entrepreneurs fund their dreams. And if I could do it—at a time when my back was against the wall and I needed funding fast—you can do it, too!
The golden rule of fundraising is you should NEVER launch a campaign without spending at least 30 days planning it. But my recent campaign truly was a revelation. Not only had I found myself in a situation that required a last-minute fundraiser, something that happens to so many artists and entrepreneurs every day, but I also cracked the code on the key success factors needed to launch a successful crowdfunding for business campaign whether you spend 5 days or 5 months planning it. It’s not about how long you plan your campaign, it’s about your strategy, and mine works. I’ll teach you what campaign elements to focus on that inspire potential backers to give.
You’re a founder who’s done waiting on grants, VC money, or incubators, and want to take control of your financial future
You’ve been flirting with crowdfunding for some time—or have tried it before, with variable success—and want a proven method
You want to launch a crowdfunding campaign to practice raising a modest amount of money before a major raise
You want to use crowdfunding to establish social proof / traction for your business
You need a guide to increase your chances of fundraising success
You are ready to work SMARTER, not HARDER
Waiting for a grant or an investor to greenlight your dream project
Taking on an extra job to save money…or fantasizing about leaving the one you have now to do what you love
Putting your dreams on hold while you watch other people gain funding and notoriety
Being passive when you should be proactive
Or giving up entirely
Create a fundraising plan to achieve your goals
Launch a crowdfunding campaign to fund your project or business
Get your campaign in front of the right people and leverage those eyeballs to raise money
Take control of your destiny
Change the trajectory of your business and your life—in as little as a week!
It’s often hard to find funding, which makes it hard to launch new projects and businesses—and can lead to financial difficulties, debt, and self-doubt. With SO much up in the air with our economy, people are struggling because their streams of income have dried up or dramatically changed.
For far too many of us, we waiting for grants, VC money, and resources that never show up, or we simply stop trying and give up on our dreams. All these things will leave you feeling powerless and defeated.
I want you to know that you have options and you’re not alone.
Far from the desperation and helplessness I felt at not being able to afford my dream myself, launching my fundraising campaigns helped me leverage my community, available resources, and to take control over my destiny.
I felt powerful, unstoppable and capable of anything.
Nobody else had the power to make or break my future.
And if I could do it, you can, too!
“The 5 day challenge has given me insight and probably most importantly the excitement (that was missing) to raise funds for dream projects. I learned that fundraising does not have to feel like such a downer or discouraging. It doesn’t have to feel daunting. There is a formula that isn’t too difficult to follow that should yield good results.”
Thanks for the prompts and guidance this summer! $14K! Fully funded with a week to spare! A few angel donors swooped in at the end!
Instant access to the complete Launch in 5 Days program, workbook & video modules
(value = $497)
Launch in 5 Days course checklist
(value = $27)
Bonus Module: Launch!
(value = $150)
Virtual Q&A (live on Facebook + recordings)
(value = $75)
Email support
(value = $47)
Lifetime Updates
(value = $99)
When you add it up, it comes out to a value of $895. Normally this course would be $197,
but you can enroll in the course for a special investment of $45.99.
When your order is completed, you will be redirected to a thank you page and receive a confirmation email. If not, please be advised your order was not processed successfully.
This challenge/course is for for-profit and nonprofit founders who want to launch a crowdfunding for business campaign. The information is useful no matter what phase of business development you’re in and can help you to overcome common obstacles to chart a plan for success.
NO. The Launch in 5 Days Crowdfunding for Business Course provides a 5-day guide to set up your crowdfunding campaign page, plus an overview of how founder Iquo B. Essien launched a campaign in 5 days that went on to raise $35K in 8 weeks for her business. If you need a comprehensive fundraising strategy to raise up to $500K for your business, purchase the Crowdfund Your Dream course & group coaching program membership.
As soon as you register, you’ll receive an email with instructions on how to participate in the challenge. FOR LIVE CHALLENGE PARTICIPANTS: The challenge will be held live in our Facebook community. You must join us LIVE to participate. FOR WORKBOOK + RECORDING PARTICIPANTS: You will receive an email with a workbook plus daily replay links after our live sessions. FOR ON DEMAND COURSE PURCHASERS: You will receive an email with a downloadable workbook that includes links to video recordings that you can watch on demand. You’re welcome to—and I would highly recommend you do—read through the entire workbook on Day 1 to preview the exercises before you get started. Be sure to join our Facebook community to share your homework and get feedback!
The course is designed to be completed in 5 days. You’ll go through the entire workbook guided by the video modules or live instruction to create your campaign plan. After that, it’s up to you to launch your fundraiser. I recommend you dive right in and, if you don’t hit your goal, try and try again until you get there!
Absolutely. You get a step-by-step guide to launching your crowdfunding campaign that you can implement today, tomorrow, next week, or next year. But I HIGHLY encourage you to complete the course in 5 days, so your page is set up and ready to go whenever you are!
FOR LIVE CHALLENGE PARTICIPANTS: You get access to our live challenge. FOR WORKBOOK + RECORDING PARTICIPANTS: You will get access to a workbook, our live calls, and recordings of our live sessions. FOR COURSE PURCHASERS: You get access to a self-guided on demand course with a digital workbook, course checklist, and video modules composed of daily lessons led by yours truly followed by Q&A with artists, entrepreneurs, and small business owners just like you. Upgrade your purchase to include the Launch in 5 Days Campaign Kit to receive 8 custom swipe files / templates I used to raise $35K in 9 weeks!
The cost to participate in our LIVE challenge is $7.99. (As of August 2024, the live challenge has been discontinued.) For access to the recordings, workbook, and the Li5 Campaign Kit, purchase an upgrade. FOR COURSE PURCHASERS: You can purchase Launch in 5 Days for $45.99—that’s less than 10 bucks for each day’s worth of content! Upgrade to the Launch in 5 Days Campaign Kit for an additional $72.
When your order is complete, you will be redirected to a thank you page and receive a confirmation email to the address on file with links to download materials to take the course. If you don’t receive either of those things, please be advised your order was not processed and email support@crowdfunddream.com for help.
If you have any problems completing your order, please email us at: support@crowdfunddream.com. Please also add iquo@crowdfunddream.com to your safe senders list to ensure your confirmation emails don’t end up in your spam box.
Launch in 5 Days has a no refunds, no discounts policy. Given that most CF campaigns succeed with small money donations, we encourage founders who can’t afford the nominal prices of the challenge or evergreen course to raise the money from friends and family to build confidence in their ability to fund their business.
Because it did for me.
In March 2021, I launched a crowdfunding campaign in 5 days that raised $35K in 8 weeks. Yes, I was a fundraising professional before then, but the 5-day-launch campaign really got my juices flowing.
In just 5 days, I: created my campaign logo and visual identity, wrote and shot a pitch video, set up a campaign page, chose rewards, connected my payment platforms, and got the word out to friends and family that I was launching a campaign.
And if I could do it all in just 5 days, then I had cracked the code on how to succeed at crowdfunding no matter how much time you spend planning. There could be NO MORE EXCUSES from founders, talking themselves out of raising money for their businesses.
On March 9th, my campaign went live. Nine weeks later, I had surpassed my $30K goal, raising $35K! My success wasn’t a fluke. I simply implemented my proven fundraising strategy and raised the money. (Don’t forget about how I first raised $15K in 4 weeks using the same method!)
To be perfectly honest, after I launched my campaign in March, I watched a handful of my friends launch their own unsuccessful fundraising campaigns.
One raised less than $3K of a $20K goal; another less than $5K of a $50K goal; and still another, less than $8K of a $30K goal.
In all of those cases, within a few days of launching their campaigns, I could already tell they would not be successful. Either their campaign copy was lacking, their visual identity was unprofessional, their outreach was nowhere to be found, or they had few or boring (or no!) rewards.
The dirty little secret about crowdfunding almost nobody talks about is that the vast majority of campaigns are unsuccessful.
It’s largely because most people lack access to a basic fundraising and marketing education. That’s why I started teaching people how. Giving them a proven method that works.
Typically, in my flagship course, I teach people to spend at least one month on planning alone. But my most recent campaign, that I launched in five days, turned everything I thought I knew about fundraising on its head.
Truth is, you can spend a year planning a campaign that fails; and you can spend 5 days planning one that succeeds. The success is in your strategy, and I’m sharing one that works.
Most people who desperately need funds lack the time to wait, so they typically launch (poorly designed) campaigns that are doomed to fail, or they don’t even try, and give up on their dreams.
To continue to see so many people fail around me, without access to basic fundraising training, has been heartbreaking and frustrating. Launch in 5 Days is my way of giving back, changing the game for founders who are changing the world. I’ve spent 10 years, thousands of hours, and thousands of dollars perfecting this method for you. And you get it all for just $45.99.
Yes! The Launch in 5 Days course is worth ten or even twenty times what I’m charging. After all, it’ll help you make way more than that—in the short-term and long-term.
BUT my goal here was to make this a no-brainer price for you, whoever you are, wherever you are, because I know artists, creatives, and business owners need this NOW. I don’t want you to set up your crowdfunding campaign someday… I want you to get started TODAY.
So I’ve priced it so you don’t have to worry about the price… you can just grab it and go!
This isn’t about helping you create a complex, strategic growth plan or a long-term, long-game fundraising strategy. I’m not here to teach you that stuff right now. (We can get to that later.)
Instead, my goal is simple: I want you to stop holding yourself back and start raising money TODAY. So roll up your sleeves and get ready to dive into Launch in 5 Days!
With a Bachelor’s degree from Stanford, I got my start in global communications and marketing at nonprofits, startups, and Fortune 500 companies.
Driven to combine my passion for social change and the arts, I earned my MFA in film and launched a consulting career providing expertise in storytelling, marketing, content development, and creative strategy.
Drawing on 15+ years of experience, I founded Crowdfund Your Dream, a course and consultancy that teaches diverse founders how to tell their stories, market their work, and raise up to $500K to fund their businesses.
I’ve learned that when you craft a powerful story, package it up, and share it with people with a call to action, you can turn a crowd into an engine powering your dream. And this masterclass will get you started with the first step—learning the basics of crowdfunding for business.
With a BS in biological sciences from Stanford University, I began my career at a communications firm representing global health clients such as the Bill & Melinda Gates Foundation Global Health Program and the National Institutes of Health.
Driven to combine my passion for social change and the arts, I received my MFA in film from NYU’s Tisch School of the Arts—where I launched a fundraising campaign that raised $15k in 4 weeks for my short film.
My film Aissa’s Story was a semifinalist in the Student Academy Awards, nominated for the Africa Movie Academy Awards, and won the Spike Lee Production Fund grant. It launched my career as a filmmaker and fundraising consultant.
I created Crowdfund Your Dream and Launch in 5 Days to help mission-driven diverse founders raise money to fund their businesses. My courses push you to dig deep and consider unique ways of funding and marketing your work—for the longevity of your career.
✔️ DAY 1: Your Story. Write your project narrative and pitch video script.
✔️ DAY 2: Your Image. Create your visual identity.
✔️ DAY 3: Your Pitch. Shoot your campaign photos and pitch video.
✔️ DAY 4: Your Page. Design your campaign page, connect payment platforms, and choose rewards.
✔️ DAY 5: Your Presence & Launch. Update your website and social media platforms. Get the word out to your network. Create your launch plan and fundraising strategy.
✔️ BONUS: Upgrade your purchase to get the challenge workbook and replay recordings of our live sessions.
✔️ BONUS: Upgrade to the Launch in 5 Days Campaign Kit for the EXACT scripts I used to raise $35K in 8 weeks and 4x your raise.
✔️ BONUS: Get email support to guide you through your campaign planning.
✔️ BONUS: Join our members-only Facebook Community.
Learn the exact framework I used to create and launch a successful crowdfunding campaign—in just 5 days—that raised $35K in 8 weeks for my business. Plus, you’ll get a sneak peek of Launch in 5 Days!